Paul Wrock
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Paul Wrock

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All For One: When The Who Becomes The Why

written by paulwrock April 18, 2018

Hey Y’all,

I firmly believe that nothing will ever exceed it’s intended purpose. Our “what” will never exceed our “why.”  So whatever we pursue in life, it should be fueled by a high level of intention. I often ask writers, artists, and speakers who I work with “why do you write?” or “who do you write for?” These questions not only shape the direction of our work but also give me a window into the heart of the person I am working with. I believe that if one person is affected positively by something I write/do/or say it was worth the effort. I also believe that we should be as effective as possible in how we do things. So how do you stay focused on the one person, but not lose sight of the broader audience? That’s what I want to address in this post.

  1. Whatever You Do, Do It For The One

Whatever we do we should do it for a single person. It’s much easier to write a song for a person than it is for a faceless mass market. It also makes for a better song because it humanizes the process in a new way. If you’re dealing with clients or customers, it helps to think of them as individuals. We all want to be seen, known, and valued. So aim to create products, services, and experiences that will touch individuals in some way. For me, that means writing songs for people, particular people going through hard situations.

The most meaning songs I’ve written have were written for people going through hard times. Those are also typically the ones with the broadest appeal. Likewise, the love songs that I write are usually based on whoever I’m in love with at the time. Those also tend to be the ones that my audience relate to the most. The best way to resonate with an individual is to write for an individual. So keep that in mind as you do whatever it is that you do.

  1. See The Value Of Your Work In Terms Of A Single Person

One of the most meaning moments of my songwriting career came when my buddy Jed Bayes and I performed “Hannah’s Song” for her mother. Hannah was a fellow student with us in college and had died in a tragic accident. Jed and I wrote a song about her and God’s plan for her life. We had the opportunity to play it live for the first time, for her mother. Her mom said the song had helped her heal from the pain of losing Hannah. At that moment I knew that if I accomplished nothing else in music, it would’ve been worth it.

Whatever product, service, or experience you offer, make it meaningful for your consumers. Create moments that stay with people. Find ways to take the ordinary and make it extraordinary.  One of the books I recommend you on this is The Power Of Moments by Chip and Dan Heath. This book really zeros in on how to create these types of things. Whatever you do, make sure it adds value to at least one person, and let that one person be worth the work.

  1. Once You’ve Focused On One, Focus On Every One

Every person matters, so every person should be touched by what you create. To me, this is fundamental to marketing. You need to have things that are worth sharing and will affect as many individual lives as possible. When you launch a product that will meet a consumer need, it is your job to share it. When you write a song that can help someone, it is your job to make sure it gets heard. If you have a compelling story(which we all do), it is your job to tell it.

Ultimately every time someone benefits from what you do, it is a great feeling. It’s a huge part of why we exist as people. Because we love the individuals we serve(our target market), we want to help as many of them as possible. Once we have created something meaningful, we want to do as much good as we possibly can with it. So once you’ve helped one, help everyone you can.

I hope this has helped. As we continue to work towards our unique goals, I would love to get your thoughts. How do you focus on one person?  Let me know in the comments sections.

Paul

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Paul Wrock

Artist. Speaker. Writer.

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    Paul Wrock

    About ME

    Hey Y’all,

    My name is Paul, and thank you for checking out my website. I believe we all have a story worth telling, and this website represents my attempt to empower people to engage with the narratives they want to tell, in a powerful way.
    I hope we ultimately get to know each other from the songs writes, blogs I post, and the conversations we have, but here is a little bit about me. I am 27 years old, I live in Nashville, TN, and I love the power that music and stories hold in shaping how we live and think. I spent 10 years working in politics, I then we to work in the Christian non-profit world, and now I write music in Nashville. More than ever, I believe this world needs songs that express meaning, truth, and hope.
    God has put each of us here to change the world. I believe that we tend to experience the world with a soundtrack, and I want to write songs that help contextualize life and all the emotions that come with it. Country Music is an inherently relatable genre and gives us all the opportunity to discuss every conceivable experience in an honest way.
    I believe we all share many of the same experiences, and because of that as I tell my story in songs, I hope you find your story as well. The best songs are the ones where you feel understood, known, and you know you’re not the only person who has experienced how you feel. Our shared beliefs, passions, and desires lead to us having a shared story. That is what I hope to express in my music. This website will be a place for you to engage with my songs, and hopefully, a place for you to engage with something that relates to you as well.
    The next component will be content that will either be used for speaking or writing. In this case, I will be writing blog posts that offer my thoughts one different a variety of subjects from faith to current events. I hope that my unique perspective offers you not only insight into how a songwriter interprets life, but also the chance to wrestle with these ideas and contribute your thoughts as well.
    Finally, I would love for this website to be a place for us to connect and me to be able to help you find a way to help you tell you or your organization’s story. From messaging to building online platforms, I believe you have a story worth telling, and I would love to help you tell it. Whether you’re the president of a company looking to engage your customers or an artist looking to build a fanbase, I would love to talk have a conversation with you about who you are, why you’re here, and how I can help you achieve your dreams.
    Thanks again for reading this. I can’t wait to get to know you more. Sign up for my weekly newsletter, find me on social media, message me on Facebook, Instagram, or email me here, and let’s be friends.

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